The WHO Marketing Strategy
Let me rewind for a sec.
For those of you who don't know my background, I am a physical therapist by formal education. It was in PT school where I originally started learning about sales and marketing.
I never understood why we learned all of these things like hands on skills, how to diagnose, how to treat patients, but they never taught us how to actually acquire a patient to come into the clinic!
I started to see how the real world was while I was in my 2nd year of PT school. How PT clinics were primarily relying on referrals from other healthcare providers to keep their clinics standing...
I knew this problem could be solved with good marketing.
But PT school never taught us that.
It was during that first clinical rotation where I got my “aha” moment. They were only bringing in patients from other providers. I realized that the way they aren’t marketing, is the reason they’re stuck through the ways other people are telling them to treat.
What most business owners don't know is this thing called The WM Strategy
Which stands for “The WHO Marketing Strategy”
I’ve heard so many people tell me before that they’ve “tried the whole marketing thing before and it doesn’t work.” What I realized is that it all comes down to the WHO. And people don’t realize the importance of the WHO, which is the reason they can’t grow their business.
I’ve had so many conversations with business owners over the years who tell me they are seriously struggling to get patients/clients/customers coming through the door.
You need to find the WHO for your business. It's okay if you don't know how to do all the marketing things everyone out there is telling you to do. There is someone WHO can do that for you.
Good marketing will bring you more business. I've seen it happen dozens and dozens of times.
If you feel like you're struggling right now in your business, please know we are here for you. We love you. We're cheering for you.
If you're interested to see if my team can be your WHO, I want you to book a complimentary call with me right now before you go to another page, okay? Let's get this figured out and get a game plan set up for you.
Here is my calendal link: https://calendly.com/kristensmithconsulting/strategycall
